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| In October 2024, Google’s market share fell to 89.34%, slightly rebounded to 89.99% in November, and dropped again to 89.73% by December | Photo: Reuters |
For years, Google has dominated the online search industry, maintaining a stronghold through innovative features and the integration of artificial intelligence (AI). However, its long-standing monopoly is now being challenged.
According to web traffic analysis platform StatCounter, Google’s market share in the global search industry has dropped below 90% for the first time since 2015.
StatCounter reports that Google has traditionally held a market share between 90% and 92% for over a decade. However, in October 2024, its share fell to 89.34%, slightly rebounded to 89.99% in November, and dipped again to 89.73% by December. This decline mirrors figures from early 2015 when Google’s market share was similarly below 90%.
While Google’s popularity has waned, competitors like Bing, Yahoo, and Yandex have seen slight increases in usage. The rise of generative AI technology has also played a significant role in reshaping the search landscape.
Platforms like ChatGPT and Perplexity AI, which leverage AI for more personalized and dynamic searches, are gaining traction, contributing to the dip in Google’s dominance.
Despite these challenges, Google is taking steps to reinforce its position. Sundar Pichai, CEO of Alphabet, Google’s parent company, announced at the New York Times DealBook conference last month that transformative updates are coming to Google Search. These changes, set to debut in early 2025, promise to revolutionize how users search for information and may surprise the industry.